I just read an interesting article on the Web, entitled,”To Blog or Not to Blog: Report from the Front.” This article starts off by talking about a rising blogosphere:

About 57 million American adults — or 39% of Internet users — read individually authored web logs, or “blogs,” according to the Pew Internet & American Life Project, which does surveys to track Internet use. About 12 million American adults, or 8% of Internet users, keep a blog. They do so for a number of reasons — to share professional or personal ideas and opinions, crack jokes, air political views, or comment on current events.

Meanwhile, I also found the section of the different views on blogging commented by several Wharton’s faculty staff particularly interesting:

It’s a bunch of people writing their opinions, and those people have no credibility. The information content is very low. Established media outlets, such as newspapers and magazines, have standards and fact checkers to help guarantee accuracy,…but “anybody can print a blog and say, ‘Hey, I’m an expert. Let me tell you about this.’

However, there are many such blogs to choose from, so I find it difficult to distinguish between genuinely useful ones and those merely exchanging or relating social experiences.

I urge you to read this article because it does provide food for thought on blogging.