I just came across a social networking site for women, in more precisely, it’s designed for moms throughout the world. This site, i.e. MomJunction.com and according to a news release on the Web, it has received a venture capital funding of $1.5 million a few days ago. However, when I visited this site for the very first time, I found most of the users were based in the U.S., and you hardly find any message in other languages, e.g. Japanese, German, Spanish, Mandarin, just to name a few. I also believed they have well tested this Web application, as I saw the founder has joined as a member at this site for quite some time since February last year.

I personally feel that one special thing that made MomJunction quite unique in the social networking environment is the business model it is pursuing in. They trying to figure out a mother will enjoy the social networking activities at MomJunction. No doubt you will find some members that capitalize this kind of opportunity to do some advertisements on this platform sooner or later. For example, I just visited some members that offered hands in special needs child, parenting, and etc.

Frankly, I like some of the ideas I found at this site, but I still believe they should further improve the site’s visual design. Though social networking or Web 2.0 is not a design approach, but a site with excellent and effective visual design is inevitably a right thing to do.