Skype Founders Name Their New Startup Joost
Tags: domain, Internet, ipTV, Joost, P2P, Skype
I previously have posted a post on The Venice Project. The Skype founders have officially renamed The Venice Project to Joost. It is not surprise for me that the founders of Skype, i.e. Janus Friis and Niklas Zennström, the duo that brought the world Skype and Kazaa, have chosen a name that is also 5-letter words for their new online-video start-up. According to an article from the cnet, they chose Joost because they like the ring of it. However, some blogs I read are all wondering why they have changed its original name from theveniceproject to Joost. These people are worried that the name changed would affected the goodwill that the venice project built for the past months. My own view is: When I looked back all the three companies the duo built for the past years, they tend to used the “5-letter words” as their new venture’s name. I’m thinking whether they tend to believed that 5-letter words does bring their new venture the luck factor. In today’s world, I know it’s childish and absolutely ridiculous to make a comment on this, but it’s still no harm if they selected a shorter name as the final name for their dot com startup and since most of the well-established players such as Sun, Google, HP, MSN, Ask, just to name a few, they all have a short name. And I wonder the luck factor really take a major role on a new startup when there’s so much uncertainty in the market right now.
Simply put, I really like their idea. I wish them good luck.
Update: I put a screenshot below that I found on the Joost Web page. I think it will well illustrate the feature-rich of Joost.
Source: http://static.joost.com/screenshots/J_08blog_Nettwerk_overlay.jpg
February 10th, 2007 at 6:33 am
[...] been blogging on P2P online-video last month in a post that entitled, “Skype Founders Name Their New Startup Joost“, that post provides the background for a discussion of Joost’s name chosen strategy. [...]
April 13th, 2007 at 8:14 am
[...] name is very important for a new startup. Just as I mentioned in my another post that explained why The Venice Project has changed to the name of Joost. Or you wonder some people in China has attributed the success of Baidu was due to its [...]
June 25th, 2007 at 3:27 pm
[...] has received a lot of buzz lately. Joost, which was founded by Skype founders Niklas Zennstrom and Janus Friis, will include the contents [...]
October 19th, 2007 at 7:58 pm
[...] Asia and Africa. In particular, Viacom has achieved an explosive growth this year, they have joined Joost as a key content partner in February this year. In addition, they also announced a multi-year [...]
February 15th, 2008 at 7:55 am
[...] Joost has finally unveiled its official site for the China people. A bit surprise that the domain of Joost’s Chinese version is not carry any Joost or Tom’s letter (Joost partnered with Tom.com in developing and marketing the Joost Chinese site), but a new domain name called My100Fun.com. The general thinking is that a lot of startups that come to China building a sister site likely to use another domain name for the site, with number included in the domain name. An example is a startup mulu100, owned by edgeio.com, a classified advertising platform that shut down last year. [...]