I came across the Baidu Japan search engine just now. I believed Baidu is still building the foundation of their house in Japan. I did posted a post that entitled, “Baidu looks to Japan Market” in December last year, that post I did covered some of my perspective on the Japan market entry aspect. No doubt Japan is an important market for Baidu, and I tend to think that the management of Baidu has spent years of planning just to penetrate this market. If succeed eventually, I wonder Baidu should prepared itself to penetrate the English market as well.

On the Baidu Japan web page, I did not see the familiar interface as it should be. As the picture shown in the above, you’ll notice that Baidu has stated some Japanese words on the site, when I used the Babel Fish to translate it into English, I didn’t quite understand what Baidu trying to say to the Japanese. (Sorry to say that I’m Chinese educated, not good in English and did not learn Japanese language before.) In fact, I believed it is still few months before the Baidu Japan site really going “live” there. But whatever Baidu would like to achieve in Japan, I hope Baidu should carefully vetted to be confirm that it would work well in Japan as Japanese’s culture is very different when compared to the Chinese.