I came across the Baidu Japan search engine just now. I believed Baidu is still building the foundation of their house in Japan. I did posted a post that entitled, “Baidu looks to Japan Market” in December last year, that post I did covered some of my perspective on the Japan market entry aspect. No doubt Japan is an important market for Baidu, and I tend to think that the management of Baidu has spent years of planning just to penetrate this market. If succeed eventually, I wonder Baidu should prepared itself to penetrate the English market as well.

On the Baidu Japan site, I did not see the familiar interface as it should be. As the picture shown in the above, you’ll notice that Baidu has stated some Japanese words on the site. In fact, I believed it is still few months before the Baidu Japan site really go “live” there. But whatever Baidu would like to achieve in Japan, I hope Baidu should carefully vetted to be confirmed that it would work well in Japan as Japanese’s culture is very different when compared to the Chinese.