I just came across an interesting peer-to-peer site that called Raketu.tv that provided by Raketu Communications Inc. It is an application that combined the popular features of ipTV and social networking. Currently this application is only available in Windows platform, and they did not mentioned when their beta version will be available to run on Mac or Linux. In matter of fact, Raketu Communications that launched in September last year, has so far released a number of applications that all utilized the peer-to-peer technology. My sense is that this company has growing steadily as you can notice that they’ve included the Russian, and Chinese version to their line of products. Besides, they followed the footstep of Skype closely. On the front page, they also have released a product that called RakOut and I’ve been quite surprise when they compared their product with Skype face-to-face and published a press release that entitled, “Skype’s out – RakOut with Raketu” that ended with the skype-release.php.

Raketu.tv has so far closed some content partnership deals with several companies, including Media Global Intertainment, (MGI), NamcheTV and KlikVU.com. It seems that the management of Raketu was favorably to further expansion and had consistently pursued a strategy for growth since its first inception. According to this article, “We are extremely pleased to be partnering with MGI and KlikVU.com,” said Greg Parker, President of Raketu. “Through Raketu.tv, users will be able to watch this popular entertainment content, while interacting with their friends from anywhere in the world.”

Positioned as a one-stop provider for peer-to-peer technology in Internet calling and TV, Raketu is no doubt want to capture a bigger market than the leading and famous player in the market, such as Skype and Joost. Suppose the Internet calling and ipTV market is such big that a new firm should not adopt, develop, and market these two lines of products under one roof, I personally feel it is not a good business strategy.

Frankly, I do not want to call this company as a copycat of Skype, still, I believe it is not. But I really like to observe a lot of new startups that prepared to do the greenfield market development in order to build a customer base.