Apple has launched the “Hello” movie on its iPhone website. It become a usual practice for most of the companies to advertise the new products through a well-designed movie. For iPhone to be commercially successful in the market, the product must get close to the potential customers. The potential segment market for iPhone seems to be the young generation. These groups of people like to watch videos or movies, a movie should well cater to these groups but the apparent problem is how iPhone’s features is well understood after we watch this particular movie. On the business side, it is amazingly sophisticated to measure what influence the purchasing decisions of their target segment through a movie advertisement.