March 10, 2007
Google Daohang “谷歌导航” (in Mandarin) has been launched in China. It is a platform that list all the top and popular Web sites, Web applications, music sites, blogs, portals, search engines, video sharing sites, in short all the Internet startup companies in China.
On the Daohang site, you will notice that Google China has well categorized the Chinese sites into several areas such as, Famous Sites, Community, i.e. forums, Online Music, i.e. MP3, News Media, i.e. online newspapers, Blogs, comprised of famous blogs, blogging platform providers in China and U.S., and RSS feeds. In addition, Online Games such as the popular download sites, gaming forums and the Web Literature, such as national libraries, writer sites, and fiction, novel sites are available in this section.
This platform can be considered as an overview of the popular Chinese sites to the public. The business concept of Daohang is similar to hao123 (acquired by Baidu China) and 265.com. However, Google China has leveraged its expertise and existing resources by developing this platform. Much of the sites listed here are scoring a high Google Page Rank on the Google’s search engine. It look like Google Daohang served as a role of syndication by collecting the popular Web sites in China, filtering and categorizing it in order to meet the specific needs of the China’s Internet users.
