I really enjoyed watching the videos on Funny or Die.com. Some people believed it will be the YouTube for the year of 2007. Funny or Die is a new comedy video sharing Web 2.0 site that started by Will Ferrell and Adam McKay’s production company, i.e. Gary Sanchez Productions (MySpace). When you visit this site, you’ll find that the most popular video appeared is the video that called ‘the LANDLORD,’ starring by the founders and McKay’s two-year-old daughter Pearl acting as a landlord. You hardly heard a two-year-old girl shouting angrily with the phrase, “You pay… now, b*tch.” In matter of fact, this videos has been viewed by people with more than 13,949,538 on the Funny or Die’s landing page (at the time of writing), and it’s going to notch up a new record soon in the history of short and funny clip. Like YouTube, they having the seed funding from a Sequoia Capital’s Mark D. Kvamme. This site also allowed people uploading the comedy videos, comment on the videos that they watched, embed their favorite videos onto their blogs, if they want to, and etc.

One of the special design of Funny or Die is the voting system for the videos. When a video found to be “too few viewers”, it will be banished from the main site and will goes to “the crypt.” Besides, they also developed a funny system whereby the funny videos voted by users with 4.5 points can called itself “immortal.” As stated by Funny or Die, it’s that easy… you decide.

Currently, I saw the product positioning of this site, i.e. target mainly at the funny videos uploading from the users. They tend to attract the original contents and trying to meet the needs of people nowadays that favor of the funny, short, originally and genuinely clips. However, they’re not monetize from the huge traffic they got right now. No Google Adsense advertisements or any sponsor are found on their Web pages. No doubt the founders of this site have a flair of marketing; what should be done in order to attract the Web traffic, and they have captured the imagination of what a success video Web site should look like in the Web 2.0 era. A big question for all these video sharing sites, such as YouTube, Veoh, and the above mentioned Funny or Die, albeit that I admitted here I enjoyed visiting these sites: Is there any substance found after watching these videos? Or the sizzle is too loud that make people forget about the substance of a video that served as a hint to show people a specific message? Unfortunately, we will see a lot of new startups with the same technologies with no intention to revolutionize or create a new demand, but go with the stream.