A report in China last week has revealed that an online dating site Love21cn.com has raised $10 million. I still remembered this site was a major takeover target of several bigger U.S. players that would want to expand in China and at certain point, I even believed that Match.com is in the middle of the process in acquiring this company, according to the rumor (in Mandarin).

Love21cn was founded by a lady that was a graduate of Chinese Studies at Beijing University, also hold a Master at Fudan, another well-known University in the world. She got the idea of founding an online dating site when she pursued her Master at Fudan. Having searched for few hundreds of domain name, she named her proposed idea of online dating site as Love21cn and two months later, she bought a server to host this aforesaid online dating site, according to this article. On the lading page of Love21cn, you’ll discover that they have matching more than 570,000 of people on the web successfully. Though the rising popularity of this site in China, they still having the financial difficulty in running this company. However, I’m not surprise this company will able to survive in the market particularly the number of users they got in their database.

I read that some said China’s Internet players would definitely poised for growth in term of subscribers’ base, and financing from venture capitalists is not a major problem for them, but other than the top players such as Baidu, Tencent, all having the problems in monetize their unique business models. However, the growth outlook for the online dating industry was very good, particularly I came across a statistics that entitled, “30 million Chinese men will not find a bride,” talked about the shortage of men that partly due to the China’s One Child Policy. But the paramount reason for the gender gap would not be further discussed here just because this blog is not a sociology or political blog, and I also not born and grew up in China.

As I visited the Love21cn site, I’m not surprise most of the guys and ladies looking for their soul mates on the web would tried to promote their educational backgrounds, jobs or career, short life statement and etc.