It was less than two years since the News Corporation took over MySpace and they had decided to take this social networking site on a new path. The introduction of MySpace TV marked as the new focus area that MySpace is putting their internal resources in. Currently, most of the cyberpundits are now discussing the possibilities of this MySpace TV in challenging the leadership position of YouTube. It seems that video-sharing industry on the Web is still rapidly expanding and far from saturation. However, I don’t see this bold action by MySpace will cost them anything. Instead of releasing more advancing features to the MySpace social networking site, MySpace had shifted the company’s strategic focus, did this implied the new direction, its future prospect is even bigger than the existing social networking industry.

MySpace definitely saw the bigger picture of video-sharing industry. According to the co-founder and president of MySpace, Tom Anderson, “When you see us going from 332 million to 648 million videos per month you know something big is happening. We’re going to be rolling out innovative video products and features in the coming months to further empower our users.”

Currently, MySpace TV was launched in two different URL, i.e. MySpaceTV.com or in a subdomain that named as vids.myspace.com due to the fact that users that did not owned MySpace account could still access to this site. I personally feel that if MySpace can make it in the social network, why not a MySpace TV.