An interesting article from Israel stated that IBM Israel’s Haifa laboratory are seeking new technologies for use in smart cars, which will help reduce congestion and increase safety. This news discusses the rationale for IBM’s transformation and the substance of its new market-driven strategy. I heard many times that IBM is promoting SOA, may be the trend of SOA and IBM’s other existing businesses, i.e. hardware leave IBM in a relatively low growth industry, and they need to develop a breakthrough technology in these one-two years.