Joost began its Asian expansion by include the content from i-amtv, after serving up the content from Beauty TV recently. i-amtv, stands for Independent Asian Music Television, with offices in Malaysia and Ireland was the first music channel in Asia. A bold move for Joost and the content included from i-amtv will be available in both on-demand service or as a continuous channel for the Joost users. On i-amtv, users can find artists that feature songs from Japan, Korea, Hong Kong, Malaysia, China, Singapore and Indonesia. Initially, only pop, rock, punk, grunge and hip-hop are available, but later Joost will include interviews, concerts, documentaries and user-generated content related to Asian indie music from this Asian music broadcast provider.

“We are planning a full suite of interactive features such as gig listings, social networking tools and band info widgets. As the channel evolves, we intend to push the boundaries of what’s possible on Joost,” said Genervie Kam, i-amtv head of music, according to The Star Online from Malaysia.