Google is testing its beta version of AdSense for Mobile. Though it’s a limited beta testing, every Web publishers seem to be relatively interesting in this new product that to be launched by Google. It was a product quietly introduced by Google but catches most of our eyes. I wonder this AdSense for Mobile is designed to optimize the dot mobi Web sites. Not long ago, somewhere in last August Google launched Google Mobile Ads, now they want the developers/publishers to test out this sooner-or-later-gotta-launch product.

No doubt AdSense is Google’s core product on Internet advertisement market and their so-called core-competencies. They have rolled out the mobile advertising in the same way that they did on the Web, first by testing the market acceptance by released the mobile AdWords, later they will begin to have sponsored results on mobile search pages, and now they open the new arena for publishers to earn some revenues on the mobile Web industry.

Despite the fact that AdSense for mobile as well as the mobile advertising industry is heating up, the integration process seems not an easy task for most of the publishers. My sense is that mobile integration is not just simply cut and paste the javascript (AdSense code) like some of us did on their blogs, or on any Web pages.