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Digg Changes Ads Partner From Google to Microsoft

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This week Digg released their new widget, a tool that allowed blog or Web site holders to display the latest Digg’s popular news on their blogs or Web sites, has further announced that they choose Microsoft as their new advertisement partner, a deal which is a three-year agreement that would go into effect in the coming weeks. There is a lot of upside, according to online audience measurement firm Hitwise Inc, Digg can now focus on improving its site without having to create its own sales to sell banner advertising. That’s the idea behind the Microsoft’s new ads platform, a platform allowed a publisher the maximum level of customization.

See also Digg’s announcement by clicking here.

1 Comment »

  1. Microsoft Buys Ads Exchange AdECN at Tag Edge - Tech News, Venture Capital and Web 2.0 Says:
    July 26th, 2007 at 8:33 pm

    [...] and Yahoo as well feel the heat right now, especially Google since one of their publishers Digg has announced the changed of ads partner two days ago. What attracted Microsoft was the technology owned by AdECN, its technology works like [...]

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