Starting from August 15, Google will shut down its premium video service, the download-to-own or rental services on Google Video. Google’s decision to shut down its paid rentals and download service came last Friday, with the email sent to each of its video customers. Google’s main intention was to provide the full focus on YouTube, rather the another video service created by Google. At the time, customer are entitled for $2 Google checkout bonus for the video that bought but cannot play. However, the bonus will be expired in the 60 days.

No doubt the success of YouTube has indeed made Google Video increasingly irrelevant. It’s the question of when Google will shut down the Google Video, and whether they will satisfy with the revenue that could only be generated via advertisement on YouTube in the future.