Blogging is too hot to be ignored by financial institutions nowadays. As suggested by a research consulting firm, Javelin Strategy, banks should join the blogosphere by hosting external blogs. The reason is relatively simple, just because only one (1) percent of the banks have opened blogs. For the banks, all external communication were always be carefully vetted before they were released, and so I wonder banks will host the blogs without strict regulations and supervision. On the other hand, when blogs written are not spontaneous, should we trust the authors’ opinions?