The London-based live event vertical search engine TickEx has launched its U.S. site yesterday. TickEx, labeled as “Google For Tickets” by a music magazine MusicWeek, was founded with the financial support of some private investors. It allows buyers and sellers to list, search for, bid on and pay for products on their official sites or through resellers such as eBay or StubHub. Moreover, users can use its search engine to browse and compare tickets they find through artist, city, venue, date, seat location and price searches.

In fact, there is another factor that drives the company in launching this U.S. site. Most recently, viagogo, also a London-based online ticket company, has expanded into the U.S. market and signed the first-ever secondary ticket deal in the U.S. with NFL’s Cleveland Browns. However, the business model of viagogo seems to be varied with TickEx. TickEx is focused on vertical search but viagogo is an online ticket marketplace. The vertical search features that offered by TickEx enable users to search tickets on StubHub, a startup co-founded by the CEO of viagogo.

TickEx was founded in year 2006, launched its U.K. site, still in beta in June this year. Now its U.S. office is located in Costa Mesa, California.