Mosh, Nokia’s social networking site has moved into public beta in September. It was initially being served as a private beta version of cross-platform social network, but somewhat a public version since a password “ALLACCESS” has been leaked on the Web and potential users can use it to login and create an account on this MOSH.

It was developed as a site for dual mobile phone and desktop PCs access and after a user creating her own profile on MOSH, she can upload contents, such as audio, images, applications, games, videos, and documents, or vice versa, browse and collect items from other users. For every item a user upload or collect, MOSH will provide a numbering statistics on the user’s profile page. Instead of the items a user can collect, she can also tag, as you can see the tag cloud located in the MOSH’s sidebar in addition to comment on the item, “Love” or “Hate” it. Most of the tags given by the users are all funny words, such as happy, free, cool, superb, wallpaper, etc. For every user’s own profile page, the overall ranking is shown. A user can find out who is collecting her content, what items she uploads, and what “username” collects, by manner of percentage as well as the graphical representation, i.e. pie chart.

Nokia’s emergence as the leading mobile phone brand was regarded as one of the great success stories of the past decades. However, the building of this site was considered a brand repositioning and also was seen as a vital move to the Nokia’s future success. MOSH will definitely bring Nokia’s brand to a further image upscale, as social networking is hot among the high-growth segment, i.e. young generation. While it is a trendy product, and Nokia has taken the necessary steps to build it, but sometimes trendy products can’t guarantee a company impressive sales volumes. It will only enhancing a company’s brand awareness.