Today the Amazon.com platform has launched 16 widgets that could helped its users to further exploring the e-commerce opportunities and distribution capability. These Amazon widgets is a series of small and easily configurable widgets that allowed a blogger or Web site holder to place onto her blog or site. As shown on the landing page, several types of widgets have been designed for different layout, taste or purpose of a blog or Web site, as color theme, width, height and title can also further be customized. However, the core content of an Amazon widget is the Amazon product, i.e. users’ favorite Amazon products and the purpose is no other than selling or promoting this product.

Apparently, the released of Amazon widgets showed to the people that Amazon had continually pushed forward the boundary of what could be accomplished online in addition to widen their users’ revenue stream.