Finetune, a digital music service with 1.2 million listeners has released the Facebook application today. Since its inception in this year, Finetune’s strategy had centered on music discovery and playlist creation. The released of such a custom-built application for Facebook platform has been foreseen as one of their objectives to push Finetune up to another level for further growth. There are variety of features that can be found on this app, i.e. My Soundtracks, The Daily Special and Social Soundtracks allowed Facebook users to enjoy their favorite playlists while building a social one for group purpose or the daily special one for one’s own music preference. The whole point is to create the playlists with the friends on Facebook page since online music listening is usually done alone at home, or at leisure place, the jointly effort in creating a playlist may strong appeal to some Facebook users.

Frankly, after observing numerous app that designed for Facebook platform and the success of iLike, the growth of this Finetune over the next few years may be slow but promising. Also, combined with the prospect of increased competition of all these similar music service players in the market, Finetune really need to good in segment their target market, not just good in bits and bytes in order to attract more users.