It was around last year the online social network industry had reached the frenzy pitch and some industry pundits has predicted the Web 2.0 will be the history in near future. This seemed to trigger a Web 3.0 landscape where richer interaction can be found through the creation of some devices, technologies or Web app. A new startup Jeroo launched in this year is obviously giving some clues to the new Web 3.0 model. It provides a sense that it was in a different class of social networks such as Facebook, LinkedIn and MySpace when these social network players were undisputed market leaders but being individualism while Jeroo is a new startup, still in alpha phase, but concerned of collectivism, a totally Web 3.0 business model. Its main focus is placed on shared environments, or shared spaces and Jeroo users are allowed to share space and collectively conduct some activities on the Web. In other words, their users can upload photos, videos in addition to email, instant messaging their friends all within one shared space environment.

Frankly, I’m not sure this collectively of sharing content or this manner of keep in touch is the solid and proven Web 3.0 way, but, for sure, if Jeroo successfully attract thousands of users, the term “collectivism” will definitely crop up in the industry and become a shorthand way of describing the process of the Web 3.0 business model.