eBay has officially launched its new service “eBay Neighborhoods” to the platform that they built for years. It has been a primary focus of eBay when comes to aggregate all its micro-communities that will shape the future of eBay’s E-Commerce businesses. There are currently some 600 online communities that featured discussions, blogs, product-related guides, product reviews, message boards, social mapping, and etc. All seems to be integrated well among each other by eBay. These 600 online communities covered product interests ranging from espresso machines, Apple iPhone, vacuum cleaner, just to name a few. Furthermore, the “Related Neighborhoods” has also been built in order to maximize the efficiency of a single product, as you can see on the left-hand sidebar, one can surf through the product lining and explore the related products. This is one of eBay’s product strategies to address the product needs of a large segments of its shoppers.

Clearly, eBay Neighborhoods is an essential place for their users to socialize themselves, in addition to play and trade. With all the functions that built-in on the site, it will make eBay to further transform the shopping experience in a social and collaborative direction. But how efficiency this platform in engineering the users in the buying process still remained a big question now?