October 15, 2007
Based on a simple concept that brand advertising on the Internet should be effective, AdBrite, dubbing itself “the Internet ad marketplace” has rolled out full page ad. The full page ad (advertisement) is a brand new advertising format available in AdBrite’s platform, and according to AdBrite, this type of advertising format enables brand advertisers bring the same kind of full page advertising seen on newspapers and magazines over to Web sites. For most publishers, they now have another option to monetize from the advertisement besides the text, banner, and interstitial. The full page ad will only appear on a publisher’s site after the visitor viewed the site for a while or it appear after the visitor has clicked on a predetermined number of links on this particular site, implied that if the visitor views the full page ad during a session, the advertising won’t get on her nerve. However, each full page ad is shown only once per session, and the detailed real-time measurement on average viewing times for each ad variation will be given by AdBrite to the advertisers.
Meanwhile, the full page ad is already running on 5,000 sites in the AdBrite network, including major publishers like Excite and iMeem, to smaller “long tail” content sites like Fanpop and Egotastic. On the other side, Sanyo, Pennzoil and Live Nation are the among the advertisers that launched this new creative full page ad format. For those who are interested on this full page ad, there is more information on the “Demo” page.
AdBrite is based in San Francisco, California. Founded in 2002 by Philip Kaplan and Gidon Wise and is backed by venture capital firm Sequoia Capital.
