About two weeks ago, I discussed a Digg-like startup that called Mixx, and yet a new Digg-like startup has been launched in the Down Under. It is a startup namely as Kwoff, was known officially launched in last week. Kwoff was founded by Crikey founder and shareholder activist Stephen Mayne, writer and barrister Greg Barnes and new media consultant Dan Walsh. It is a new site that let the Aussie to submit the link/url for interesting stuff, such as story, article, blog entry, etc. and let other users to vote on it, normally the story that received huge number of votes from the users will appear on the “front page” of Kwoff. Their business process especially on submit and vote on stories works exactly as Digg.

I have wrote on a lot of Digg-like players on the Web, each one of them have their own distinctive value creation process when they getting started. Apparently, Kwoff has its own vision. It was aimed to become an Australian’s Digg site. However, unlike Digg that obviously focused on technology news, Kwoff’s main focus was to act as an aggregator for social, business, political and current affair news. They also want to ensure that the Australian news are found, voted and appeared on the front page of the site. Though their purpose is obvious, the outcomes are not, as some of the stories appeared on the front page are not the local news at this moment.