This July, I posted a post on Baidu Tongji, the Web analytics tool developed by Baidu, now it has opened to the community of Baidu Union. Unlike any other analytics tool that can be found on the Web, Baidu Tongji is designed for the internal use of its Baidu Union members. The available of Baidu Tongji allowed the Baidu Union members get a practical insight on what happened to their sites, thus increasing the business value of the sites’ investment. However, the registered members must copy and paste the given tracking code (cookies) from Baidu Tongji onto their sites to enable the visitors tracking, and the tracking will begin after approx. one hour. The report of this Baidu Tongji will show the page view, unique IP, number of visitors, number of new visitors, repeat visitors, referrals, keyword comparison and etc of a given member’s site.

It seems the launched of this Baidu Tongji is Baidu’s plan to tightly integrate the analytics tool with Web sites that used Baidu advertisements. And hopefully the Web sites holders can take the action from the report or insight gained therein. To provide insight that one Baidu Union member can use to improve her Web site will in turn help growing the Baidu advertisement market in China.