Amazon has released its new wireless reading device called Kindle. Enthusiasm over this device promises that all the technology blogs will write a review on it. It is costs $399 per device and guarantees that more than 90,000 books are available, including 100 of 112 current New York Times best sellers, all will be offered at $9.99. Other than this, magazines, newspapers, and more than 250 top blogs will also be accessed through this device. The only common thing that Kindle with the iPhone is that they will initially launch in the US, not Europe, Asia-Pacific, or even Latin America. For a guy like me that based in Asia, I’m trying to figure out what this device really look like in a conceptual way. However, my sense is that if Amazon managed to sell it like a hot cake, I mean more than 1 million of this Kindle in a year, its success had nothing to do with the quality or product specifics, it was all about concept and how it fitted to the reading habits of people in the US. Basically, it was all based on the concept that book readers do not want to compromise on their reading habits. They want to read the books anytime, anywhere, preferably in a wireless environment, and this device appeared to cater to this needs and wants.

Apparently, first-generation device typically have pricing issues waiting to be discovered, and hopefully people that are book lovers willing to pay $399 for a device like this. For those who want to watch the demo of this device, you can check out from this Amazon site.