An Israeli startup TripTouch has launched its new version. It is a site that provides users a personalized travel taste, while taking into account key travel and local information. When a user enters the site, it first brings her to the local site. Put an example, if she is resides in New York, the site she first enters will definitely the New York TripTouch site. On each of the local TripTouch site, a user will find the local information, such as the brief introduction, accommodation, events as well as travel booking of a particular city. Some travel-planning features has been offered and deployed by TripTouch, so if a user want to know the currency exchange rate or the local news, it is available on the site. Local news and weather are updated daily using the RSS news feeds from Yahoo!, CNN, and etc. For some cities in the US, example California, they have added the map support, i.e. Google Maps. Additionally, a new page with all the travel locations, amounted to more than 2,500 was also prepared by TripTouch.

For a registered TripTouch user, she is allowed to build her profile, add the location to her planned trip, find friends, invite friends and allowed to access her own Webmail. The implementation of social networking in the travel site will greatly benefit the travelers as they find the latest updates of their friends, and enabling them to keep in touch in a much easier manner. Most recent, they also added the community feature that is travel network one, and thus travelers can get connected each other in a lively community.

TripTouch is based in Tel Aviv, Israel. It was founded in 2007 by Gil Ruda and Ron Mertens and the current business model is Google AdSense.