Baidu has launched a new advertising program to serve the big corporate clients in China. This new program is Baidu’s latest attempt to maintain its China’s market share and acted as a permanent marketing strategy to tout several China well-known players to use Baidu’s search services. Currently, there are two companies that joined this program which are Gome, China’s largest electrical appliances retailer and China Construction Bank. These two companies are given privilege to be appeared at top of the search results page when a user type “国美”, i.e. Gome and “建行”, i.e. China Construction bank. Visually, logo is shown and the links to few subdomains of these companies are provided in a separate section of the page, as shown in the below picture.

It seems that brand advertising is the fastest growing segment of search on the Web today and Baidu is on its way to monetize this market.

Example 1: When I type 国美 in Baidu search engine

Example 2: When I type 建行 in Baidu search engine