Hot on the heels of the brand advertising program come another one, the statistical data search. This is Baidu’s second attempt in a week to widen their reach in the China’s search engine market. The statistical data search that offered by Baidu, will enable a user to search whatever statistics available on the Web that indexed by Baidu. However, as I tried the service, not every keyword will return result, I tried 网民, i.e. Internet surfers, it returns nothing. On the contrary, while I type some keywords such as 爱情, i.e. love, 银行, i.e. bank, and 职业, i.e. occupation, several results appeared especially for the hot keyword “职业”, i.e. occupation.

Some said successful companies have built their very businesses on their ability to collect, analyze as well as act on data. With the introduce of Baidu Statistical Data Search, we now can see some market data of China through this service without any charge, as a young man who like to read research reports, I particularly find this service extremely useful for me.

Source: available at http://tjsj.baidu.com/pages/jxyd/20/37/90ffc86ca2be8d208a0b3e4d5aa2cda5_0.html, accessed 29 November, 2007.