Reuters is reporting that AdBrite had raised another $23 million in a round C financing from existing investor Sequoia Capital, alongside with new investors that are DAG Ventures and Mitsui Ventures. Currently, AdBrite is the third-largest ad (advertisement) provider in US, just behind Google and Advertising.com in term of page views, and its ad products more or less as reputable as Google AdSense. Though this funding is expensive for the investors, it is a key decision for venture capitalists to keep on commit to this ad provider as both the growth outlook for this burgeoning ad industry and AdBrite were very good at this moment. With AdBrite currently serve their inventory of ad on over a billion of pages a day, from a conservative view, investors could actually get back their capital in near future.

In the past twelve months, AdBrite has been very aggressive in the industry by launching few initiatives such as real-time auction model, sell ad on Facebook, as well as offered the full page ad. AdBrite previously raised $4 million in Series A financing in 2004 and $8 million in round B in the year of 2006. With this round C financing, they have successfully raised a total venture capital of $35 million.