A new online advertising network was launched on Christmas in Asia, called Nufflets. It is probably a new startup that want to build an empire based on online advertising. They currently ran a promotion whereby a new publisher that approved by them will be entitled to US$15; at first they credit an approved publisher $5 and the remaining $10 is credited after the publisher provide a link back to this Ads network. Additionally, they have some strict requirements on the approval processes. The publishers that they approved must own the domain names, and the publishers must reside in Asian countries, mainly Malaysia, Singapore, Thailand, Australia, China or Japan. The entry requirement for a blog or Website is that it must generate at least 3,000 page views per month and Nufflets reserve a right to terminate a particular blog or Website when its page views is below 2,500.

I think they trying to compete with Google in this field when I saw they payout a check when publisher accumulated $50. This contrast to the minimum payout $100 by Google. Instead of fearing gorilla like Google, I think that they used Google as a motivator but their market is completely different.