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CNNIC Releases 2007 China Bloggers Survey Report

Today CNNIC is releasing the 2007 China Bloggers Survey Report. The data below is based on the analysis of the responses to this survey which was collected from November 20 through 30, 2007 in China. There were 1,862 responses (randomly selected) received and utilized in which 486 survey participants are the bloggers.

- Internet users represented by 73.9%, bloggers comprised of 26.1% in China, as shown in picture 1 below.
- Bloggers that update their blogs in a regular basis represented by 36%; the remaining 64% neither not update their blogs nor registered, but not visit their blogs in a long period of time.
- Bloggers in China amounted to 46.98 million, each has 1.55% account which bring a total blogging accounts to 72.82 million blogs.
- Of which 16.91 million active bloggers, 55% hold one blog account, 27% hold two blog accounts, and 18% are the bloggers with three (3) and more blog accounts.
- Bloggers in China that joined the blog networks represented by 20%, the remaining 80% are not.
- 40% of the bloggers provide links to other blogs or Websites, while 60% wrote their blogs without any other external links.
- 43% of bloggers in China are males whereas 57% are females.
- 93% of bloggers in China visited other blogs before while 7% are not.
- From year 2002 to 2007, the universe of blogging was still evolving rapidly in China, see the picture 2 in below.

Picture 1

cnnicblogger

Picture 2

cnnicblogger2

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