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Baidu To Launch New Japan Search Engine

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Baidu appears to have decided that they’ll never abandon the Japan market with the forthcoming new Japan search engine. Its new Japan search engine will be launched on 23 this month. This revamped search engine will included three main services to the Japanese, i.e. video, travel and gourmet. I believe this revamp is much to do with the response of competitive pressure from the continual growth of Yahoo! in Japan market. Yahoo! Japan still leading the search engine market and any new entrants do not seemed to threaten its leadership position there.

Baidu Japan, first launched in February last year, is very much motivated by the Japan market, its first overseas market other than its home base, i.e. China. Rumors also suggested that Baidu was looking at South Korea and the U.S. market as well, and no surprise that they’ll launch their own Korea and English search engines in the future.

3 Comments »

  1. Web 2.0 Asia Says:
    January 10th, 2008 at 2:11 am

    Baidu getting ready to launch in Japan…

    China’s Baidu is poised to launch officially in Japan on Jan 23. Will 2008 see Asian search giants - Baidu, Naver, Yahoo Japan - battle it out, with the first battlefield being the Japanese market? (Here’s a previous short take on Naver’s new Japan …

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    January 17th, 2008 at 9:37 am

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  3. TagEdge - Tech News, Venture Capital and Web 2.0 » Blog Archive » An Update: Baidu Japan Finally Launched Says:
    January 23rd, 2008 at 7:14 pm

    [...] into the Japan market, you can read the review on my March 2007 post and the most recent one, the January 10’s post. The relaunched Baidu Japan search engine, as shown in the below picture comprised of four (4) main [...]

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