Agency for Science, Technology and Research is starting an eight-month competition, called The Star Challenge 2008 with the purpose of building the next generation of multimedia search engine. In their own ideas, this search engine offering is aimed at disrupt the market especially multimedia files such as images, videos, TV shows and radio programs but which are currently hidden behind hypertext pages. The competition offers a cash prize of $100,000 for the winner and is open to anyone located anywhere in the world. Though many are saying that $100,000 is not enough to start a new search engine by scratch, but it definitely add pressure to the search market that users would want a new influx of technology other than the current few big search giants.