Baidu Japan has finally relaunched its search engine that mainly focused on the Japanese. If you want to know the progress on how Baidu ventured into the Japan market, you can read the review on my March 2007 post and the most recent one, the January 10’s post. The relaunched Baidu Japan search engine, as shown in the below picture comprised of four (4) main search services, i.e. Web page search, image (photo) search, video search, and lastly, the Japanese blog search. On this landing page of Baidu Japan search engine, these four main services are listed from left to right, with the top three favorite searches highlighted in orange colors. Their desire to attract more Japanese in using this search engine can be viewed by the redesigned of the search engine, and this is a speculative piece, in order to attract Japanese, it’s imperative that one must heavily focused on the design, you can’t just provide a tiny search bar on the search engine’s landing page, and hope that other people will fall in love with the would-be Yahoo! Japan’s competitor (Yahoo! Japan controlled over 60% of the Japan search market).

Apparently, this is a typical example on how competition in Japan market will increase pressure toward rearchitecting a new search engine to meet the needs of the majority Japanese.