March 10, 2008
Gigya Raises $9.5 Million in Round B
An Israeli startup Gigya that best known as a provider that help advertisers boost the widget distribution as well as get online tracking has raised $9.5 million in a round B financing. This round of financing was led by Mayfield Fund, alongside with two existing investors, Benchmark Capital and First Round Capital. To date, Gigya’s wildfire technology, i.e. a technology that help advertisers to install the widgets in an easy way onto their blogs or Web sites has an installation record of thousands per day, with the capabilities to track more than three billion widget impressions per month for its clients, that include Kimberly-Clark, MTV, Levis, Sprint and Toyota. In addition, a user can easily embed a Gigya widget to a succinct list of sites such as TypePad, Blogger, MySpace, Facebook, Friendster, Orkut, just to name a few.
Gigya said it will use the fund raised to continue its expansion plans, particularly to improve its wildfire technology, pay-per-install widget distribution network, as well as research and development of the products in the lab.
Currently, Gigya has signed more than 500 partners, including seven of the top 10 widget makers, such as the famous RockYou. However, its core business is not to help companies make widgets, but help corporate clients like Toyota, Sprint and MTV spread the widgets across the Web and track their performance.
via [VentureBeat]
