Alltop, a site that syndicating Web content for the sake of the readers has officially launched on the Web. It is inevitably that Web users will go to that site and have a glance on it, particularly it was a second Web projects of Guy Kawasaki, an Internet entrepreneur after his recent venture, i.e. Truemors. On Truemors, you’ll find a line that announced the launched of Alltop, as they said “Please visit the Truemors’ sister site, Alltop. It’s a collection of “all the top” stories for all the top topics.”

In contrast to Truemors, Alltop is a site that presents different layout as well as different vision. It is not a gossip site, granted users to post gossip, stories or interesting rumor. It is a news aggregation site by taking advantage of the XML-based format, the RSS. As listed on the recent blog post of Guy Kawasaki, “For many, Alltop will replace their RSS readers.” said Chris Shipley, the chairman of Guidewire Group and executive producer of DEMO. They’re targeting the Internet users who never use feed readers, subscribe to others’ blogs, or a custom site. Nevertheless, I can see that they’re also targeting the Internet users that actively reading feeds everyday, as Alltop will list the several selected top stories from the top publications or blogs. They advocating that it’s better to visit their site rather than go through all the feeds one after another.

As a blogger writing this post and also a loyal Internet users that subscribe to a lot of feeds. I always feel that the feeds that I subscribed, more than three hundred is not the number that I capable to manage. However, all those feeds that I subscribed have been carefully chosen by me. I like to read these group of authors’ thoughts, and indeed, I think I like them also. Therefore, I believe the increased number of news aggregation sites will not diminish the potential growth of feed reader softwares.