Hulu, a video platform that I profiled on last October has officially launched to the public. It can be viewed as a move by Hulu’s owners, i.e. News corp. and NBC Universal to regain control over the Internet video sector. Despite the fact that a huge popularity of YouTube on the Web, Hulu has a big potential to improve and further conquer the market, as several favorite shows or movies such as The Simpsons, The Office, Saturday Night Live, House, The Big Lebowski or Ice Age can be found on the site.

However, neither content nor brand names, are enough to gain global market share. As Hulu still remained a close system and only available to the U.S. users, it will not gain any attention of the users outside of the U.S. In this scenario, users will always support the video platform that they are allowed to access and they’re comfortable with. Even this site has the most attractive selections and variety of titles, this is not ensure that they will have the competitive offerings.

via [AP]