Amazon has recently tapped into the powerful Facebook social network by launching two of its unique applications, Amazon Giver and Amazon Grapevine. I believed that Amazon has reached a tipping point where these two applications will help them to reach a far more broader user base, a higher chance of success and attaining a higher quality of customer experience.

Amazon Giver, allows Facebook users to see what’s on the Wish Lists of their friends, and thus provide a platform to purchase those items for their friends. Not only Amazon Giver list the Wish List of a Facebook user, it also provides recommendations based on a profile’s interests and likes. On the other hand, Amazon Grapevine updates Facebook users’ friends their recent public activities on Amazon.com, such as write a review of Amazon product or tag an Amazon book, and etc. via Facebook’s News Feed.

“Amazon.com is pleased to bring the convenience of shopping on Amazon to our customers, many of whom are also Facebook users, with the Amazon Giver and Amazon Grapevine applications on Facebook Platform,” said Eva Manolis, Vice President, Amazon.com. “By combining Amazon’s vast selection of products with Facebook’s millions of users, we are able to make activities like gift-giving more efficient and rewarding for Facebook users.” According to Amazon’s press release.