When I was a student studying management long time ago, I thought that if companies are robots, whether or not they have social responsibilities wouldn’t matter. Apart from this, when management gurus analyze company of choice, they usually begin by looking at the activities of a particular company and examine whether the business has undertook its social responsibility. Yet not many companies sufficiently spend time and money in carrying out their responsibilities in the society.

On this topic, I just found that Yahoo! China has done their part, at least in building a site to promote the social awareness of the China people there. Of course, to promote their own users in this aspect is a demanding, and yet idealistic standard, but it seems that they have the aspiration to achieve this goal. On the landing page of Yahoo! GongYi (means charity), we can find the up-to-date charity news, case studies, such as Chinese Universities students help to make a green planet, and etc., GongYi video site, latest GongYi activities, and finally, the list of philanthropists.

There are two very interesting stories listed on the site. The first one is a survey article, ask the China people whether or not they willingly to pay $20 each to set up a plant foundation, and another article stated that at least five (5) China billionaires have donated more than $100 million each in the past years. In many of these news and articles, I found that while a lot China users were concerned with the issues of philanthropy, such as how to make our planet a better home, curb the poverty, and etc. and they did showed that they’re willingly to spend sufficient time in doing all these. With the launched of this Yahoo! GongYi, I hope they have planted the seeds, and hopefully what we do today will make our tomorrow better.

via [Sina Tech]