People close to me in real life knew that beside my daily habit of reading management journals, blogging, programming, I like to observe advertising trend too. I used to visit Google AdWords Sponsored Links and check out some ads (advertisements) in the fields that I interested. I always thought that with a headline, two (2) lines of text content, publishers and advertisers are capable to reach their targeted audience and that is incredible. Indeed, online advertisement is not an easy job, one must figure out how she is going to position herself before her audience, not to mention how one should check out the online advertisement competition.

There is a startup called YUREEKAH, a Pune based startup that tend to fill-up the gaps how one should position her online campaign in front of the world. It is still in Alpha phase, but open for use when you want to know more about a real-time competitive analysis of your online advertising campaign.

In their own words, today millions of ads run on millions of portals hourly. Imagine a world where you could identify where all your competitors are advertising, and use that information to decide how to advertise in the portals that best fit your brand — irrespective of geography, language, and time zone.

YUREEKAH is dubbed as the world’s first search engine for the online media industry. It has been launched in this year as a breakthrough engine that help agencies, advertisers, small business owners, and publishers gain a “helicopter” insight on an online advertising era. Type in the keyword or brand you want to know in the search bar, YUREEKAH will then aggregate the relevant advertisements as well as which Web site an advertisement exactly has been placed to. No doubt, if you’re enter query and searching the ads outside the US, you might see less ads. This is because most of the advertisers or publishers like to put their ads regionally targeting to the US audience and US currently is the most competitive market.

In testing it, I typed in the keyword, i.e. “wal-mart,” it will show me all the portals or sites where Wal-Mart is currently advertising. Sometimes, after looking at some of the giants, you roughly have an idea what products will sell well, and which industry is a fairly or most-stiff competitive area.

There is a saying, “we do realize that everything competes with everything for an eyeballs.” In online advertising, a publisher or an advertiser need to do some analysis whether she can be competitive, and with this YUREEKAH, the online advertisement playing ground has been leveled since small publishers or advertisers could have the same access as the big giants. By knowing their competitors well enough, they’ll know how to beat their competitors as well as attract more potential customers to their sites.

YUREEKAH is a wholly owned subsidiary of 30Seven Holdings, owned by principles, Devaraj Southworth and Vishal Sharma. It is an Indian search engine with corporate offices in Pune, India and New York.