Yahoo! China is planned to relaunch the next generation of Yahoo! Assistant despite the criticism of its Internet Assistant, i.e. 3721 Internet Assistant amongst the China users there. 3721 Internet Assistant was a product that indeed disappointed a lot of Yahoo! users because of its difficulties in uninstallation. Though this browser helper object was the same as the one that formerly known as the above mentioned 3721, but Yahoo! China takes a much more proactive approach by building another Web site and also renames the 3721 Internet Assistant to Addresscn. With Addresscn, users can download a brand new and relatively small executable program file on their Windows platform. This software claimed to improve the users’ experiences by performing three core functionalities such as type in Mandarin, open in the original English URL site, Web pages filtering system and the removal of Internet history information as well as blocking ads.

Apparently, it’s hard for Yahoo! China to promote this Addresscn Internet Assistant, as this product characteristics could be labeled as “流氓软件”, i.e. “Hooligan” or “Zombie” applications. I still remember the old saying that first impressions are lastings, but we’ll see how Yahoo! China market and change the mindset of the China people in trying their newest release.