AdBrite, today unveils its newest project that called Spottt. According to AdBrite, Spottt is a marketplace for users to exchange free links or advertisements. Upon you sign-up to this Spottt, you can create your own advertisement about your Web site, blog, or startup to this marketplace, and it will automate your advertisement with the use of a snippet HTML code and these sort of advertisements will appear on other users’ Web sites or blogs. Of course, the principle of “give and take” applied, you expected to display other users’ advertisements on your Web site or blog as well.

Web site holders hunger for a link exchange will make this Spottt an increasingly critical popularity. However, holders should not assume that placing advertisements about their Web sites will bring them tons of new visitors and they’ll eventually turn into the royal visitors. They set to regularly come back to your site because they like you, and trust you. Likeable and trust is not an overnight miracle. Resiliency is the key.

Reuters is reporting that AdBrite had raised another $23 million in a round C financing from existing investor Sequoia Capital, alongside with new investors that are DAG Ventures and Mitsui Ventures. Currently, AdBrite is the third-largest ad (advertisement) provider in US, just behind Google and Advertising.com in term of page views, and its ad products more or less as reputable as Google AdSense. Though this funding is expensive for the investors, it is a key decision for venture capitalists to keep on commit to this ad provider as both the growth outlook for this burgeoning ad industry and AdBrite were very good at this moment. With AdBrite currently serve their inventory of ad on over a billion of pages a day, from a conservative view, investors could actually get back their capital in near future.

In the past twelve months, AdBrite has been very aggressive in the industry by launching few initiatives such as real-time auction model, sell ad on Facebook, as well as offered the full page ad. AdBrite previously raised $4 million in Series A financing in 2004 and $8 million in round B in the year of 2006. With this round C financing, they have successfully raised a total venture capital of $35 million.

Based on a simple concept that brand advertising on the Internet should be effective, AdBrite, dubbing itself “the Internet ad marketplace” has rolled out full page ad. The full page ad (advertisement) is a brand new advertising format available in AdBrite’s platform, and according to AdBrite, this type of advertising format enables brand advertisers bring the same kind of full page advertising seen on newspapers and magazines over to Web sites. For most publishers, they now have another option to monetize from the advertisement besides the text, banner, and interstitial. The full page ad will only appear on a publisher’s site after the visitor viewed the site for a while or it appear after the visitor has clicked on a predetermined number of links on this particular site, implied that if the visitor views the full page ad during a session, the advertising won’t get on her nerve. However, each full page ad is shown only once per session, and the detailed real-time measurement on average viewing times for each ad variation will be given by AdBrite to the advertisers.

Meanwhile, the full page ad is already running on 5,000 sites in the AdBrite network, including major publishers like Excite and iMeem, to smaller “long tail” content sites like Fanpop and Egotastic. On the other side, Sanyo, Pennzoil and Live Nation are the among the advertisers that launched this new creative full page ad format. For those who are interested on this full page ad, there is more information on the “Demo” page.

AdBrite is based in San Francisco, California. Founded in 2002 by Philip Kaplan and Gidon Wise and is backed by venture capital firm Sequoia Capital.