For the Facebook users, they just have their own choices to bypass the online auction and sales sites in order to sell goods directly from their profile pages due to the launched of Garage Sale platform by Buy.com. Garage Sale is a new online shopping site that allowed friends in a same Facebook’s contact group to trade their goods for the money. For this service, Buy.com will charge a flat 5% commission on any completed sales. This contrast to eBay where they charge sellers a listing and final transaction fee. However, all Facebook users must use credit cards to pay for the items, and the sellers can only get their money via eBay’s PayPal accounts or through checks from Buy.com.

“As the first company to market with this embedded e-commerce capability, we see tremendous growth opportunities in providing the millions of users on business and social networks with an alternative to eBay and the ability to transform their personal profile pages beyond information-sharing.” According to a Buy.com’s press release. This is fairly easy for Garage Sale to convince people that they’re offering a better facility to trade by combining the power of Facebook platform, with the aim also to compete with the likes such as eBay.

Still, this Garage Sale is based on the technology, i.e. RightCart from Shoperion that Buy.com acquired earlier this year.