Widget is not a strange thing anymore, users nowadays are increasingly using widgets to make their Web sites or computing devices more attractive. On the other hand, the existence of widgets enable the organization to generate sales and marketing leads. Today, comScore, a market intelligence firm is launching its innovative eStat widget. This type of widget will allow user to get a grasp of what is going on in the market, for instance the number of users who searched for a celebrity, politician, or a popular figure. Instead of going to search for the latest data, download this widget let you an easy access to the latest data that retrieved from the comScore’s database everyday.

Currently, comScore eStat widget is free and available for Yahoo! Widgets, Windows Vista and Apple.

Just came across an interesting article entitled, “The Travails of Tracking Web Traffic,” that discussed the needs of a better way to tracking Web traffic.

Some excerpts from this article:

At first, Digg Chief Executive Jay Adelson thought he just couldn’t count. By Digg’s estimate, 15 million individuals were visiting the news bookmarking site each month. But advertisers said the site wasn’t nearly that popular. Other yardsticks, like the one used by comScore, put the numbers between 1 million and 2 million a month.

And this intrigued me to visit quantcast for the Digg.com’s Web traffic, and it showed the monthly unique visitors of Digg was approx. 6.2 million, as shown in the picture below.