FORA.tv, a provider of online video content that focused on discourse, discussion and debates surrounding the world’s most compelling political, social and cultural issues, today announced the closing of its undisclosed sum of seed round financing with an investment from Adobe and venture capitalist Will Hearst, who also serves on the boards of Akimbo, Applied Minds, Juniper Networks, Oblix, OnFiber, and RGB Networks. Though the sum of investment was not disclosed, TechCrunch has reported the amount of investment is $2 million. FORA.tv has not been a surprise investment target for Adobe as Adobe announced at MAX last year that they will invest in companies that doing cool things by using their technology. In the matter of fact, FORA.tv is just the latest addition to the list of companies that Adobe invested in. Moreover, Adobe announced they will invest approx. $100 million in companies that leveraging Adobe AIR. As such, FORA.tv, built on Adobe Flash Player and Adobe’s new Media Player, has not only quickly attracted thousands of viewers but also caught the eyes of Adobe.

“Adobe’s investment in FORA.tv signifies our belief in the company’s great opportunity to deliver a rich online media experience to consumers worldwide,” added John Leckrone, director of Venture Development for Adobe. “FORA.tv is making innovative use of Adobe’s Flash Player compatible video technology. The fact that our shared vision for richer content delivery comes to life via the Adobe Media Player is a win-win for us all.”

Founded in 2006, FORA.tv is based in San-Francisco and its content partners include: C-SPAN; the Chautauqua Institution; the World Affairs Councils of Northern California, Dallas, Oregon, Philadelphia and Connecticut; The Brookings Institution; Hoover Institution; University of London; Cambridge University, just to name a few.