Yahoo! shows its seriousness about Web analytics, in spite of the mid of Microsoft’s bid. Today Yahoo! announced that they are entering the agreement to acquire IndexTools, an establish Web analytics firm. How this acquisition will change the advertising game? Apparently, there is currently no specific indication on how this buy will help Yahoo! in the pursuit of leadership in the online media arena, but it absolutely help Yahoo! in further putting itself in the advertising game against Google. On the contrary, there is a viewpoint pinpointed by ZDNet that it might also served as a strategy to ask for a better price from Microsoft. But you might ask, what attracted Yahoo! from IndexTools? I think that IndexTools, apart from its existing products, is the forthcoming Rubix, an analytic and market segmentation engine. Much has been written in the blogosphere about Rubix, some said it’s look like a strong challenger to the Omniture Discover, a very high-end Web analytic offering.

Obviously, this acquisition showed that Yahoo! has been on a shopping spree, and they’re not paying too much attention to the Microsoft’s bid. Although there are no news on the cost of acquired IndexTools, but the winner will be Yahoo!, in view of this acquisition will give Yahoo! the product it needs and set up a solid footprint in the Web analytics world.

To learn more about what IndexTools is doing, check out the video clip as embedded in below.