Baidu, the China search engine giant has launched its new security home page. With a new sub-domain, i.e. an.baidu.com, Baidu has demonstrated their commitment that they concerned about the Internet security that China people faced. Currently, user who use Internet Explorer (IE) and operating system which is Windows 2000 or XP, when visit this page will be prompted to install an security add-on provided by a Chinese Internet security software called KingSoft. No doubt, the main purpose of developing this page is to provide the Chinese users an Internet security software without charge. Though this security offering is generous, but on the business side, will provided the needed confidence and enhance Baidu attractiveness to the China people in the midst of competing with Google China (in terms of providing a safe surfing environment).

Other than the add-on provided by KingSoft, this home page offered a variety of tools to the China users. Users can find some tools that help them clean the trojan, hard disk recovery, fix browser to the previous good state, patch the security hole, and etc. As showed on the landing page, an one-click button is provided to the China users when they want to scan their computers online, which they believed a 100 mark represents a totally virus free environment. Also, Baidu has prepared a spam and virus information page, trying to keep them update on the latest spam and virus trend.

Apparently, this Baidu offering is competes primarily with another firewall program released by Yahoo! China.