LookSmart has secured a renewed AdCenter license with Ask.com and will continue to provide the required components for Ask.com’s Sponsored Listings PPC (pay-per-click) advertising program. The license has been extended until year 2009. It seems that Ask.com has became one of the most important partners for LookSmart since it lost MSN’s partnership in 2004. In matter of fact, AdCenter is considered as a success product of LookSmart, besides their own vertical search engine. With the AdCenter, an advertiser including Ask.com’s subscribers can leverage on the segmented, and demographically focused customers and hence, sustain the profitable growth.

It will be a win-win situation for LookSmart and Ask.com. In other words, both of these two companies can further growing their businesses and revenues are forecast to rise in the next two years. “We’re focused on delivering results for our advertisers and AdCenter is one component of our overall strategy,” said James Speer, Vice President of search marketing products at IAC Advertising Solutions. On the other hand, the CEO of LookSmart, David Hills said, “The AdCenter provides Ask.com a solid platform to grow and service its advertiser base and revenue in a cost-effective manner. We’re proud to be associated with their success.” According to the Yahoo! News.